Lance Little

about us

"The Big Softy” - from New Zealand rugby to baby bibs!

Lance’s knowledge of product design and manufacturing began years ago while working in London for a well-known gift/novelty company. After launching the U.S. operations for them while living in New York, the native Kiwi along with his wife, moved to Colorado.

Fatherhood soon followed, and with the birth of his two beautiful daughters, his conversations changed from rugby to bibs and all things baby.

With a keen eye on products and trends, he was frustrated by what was available on the market…. so when he couldn't find it, he decided to make it. From the start, he's leveraged his vast knowledge of product design to create a line intended to not only make your day, but life easier.

After countless hours of research and prototypes, he’s created a collection of baby products that have ticked all the boxes for unmatched quality, adorable style and much needed functionality.