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the big softy From New Zealand rugby to baby bibs! Lance’s knowledge of product design and manufacturing began years ago while working in London for a well-known gift/novelty company. After launching their U.S. operations while living in New York, the native Kiwi moved to Colorado, along with his wife. Fatherhood soon followed, and with the birth of his two beautiful daughters, his conversations changed from rugby to bibs and all things baby.